Once upon a time, in a land far, far away, there was a certain way of doing things.
When you wanted to change the words in an article or story, you would give the copy to your editor or you would at least proofread it to make sure there wasn’t a typo. Or an incorrect usage of a preposition. Or a sentence you mistakenly copied-and-pasted from the hot and steamy IM session you’re having with your secretary.
Anyhoo, apparently the concept of “final copy” has completely fallen by the wayside in the world in which we live. I have several clients who just don’t seem to understand that they’re paying me to sit around and wait for them to figure out what words they want on their sites. They’re paying me to doctor up images of text because they can’t be bothered to get all their image ducks in a row before they tell me commence work.
Several of my colleagues have no problem with it, because “they’re paying us to do it.” But seriously, that’s no way to be. I mean, I could excuse the arrogance if indeed it were a proper expression of greed. But it’s not. Listen, I’m the last fucking person in this big wide world who should give anyone a lecture on efficiency or work ethic, but even I know that if you work smarter, work from a game plan, enforce the plan, require everyone to adhere to deadlines and deliverables, that the payoff is huge: a) you’ve got less stress in your life (and so do I, which is way more important to me than it seemingly is to you), b) you get more bang for your buck, and c) I can get far more work done in any given week, which means I can get more of your shit done in any given week.
The problem is, the clients don’t understand. And when you ask them (diplomatically, of course) to please have all “final text and imagery” delivered by “a certain date,” you invariably get an attitudinal response that makes you feel they’re gonna be looking for someone else to do their work next time.
A client sent me an email today, with a few dozen requested edits to his site. I forwarded it back to him with more than 50% of those edits needing further data from him, whether they be files to post, or just info. Like “please change the address to our SF address.” Which spurred my response of “…and your SF address is…?” I think the majority of these things are just caused by ADHD, but it just amazes me that these folks are able to run successful businesses. My guess would be that the ADHD folks would be the great idea people, and they’d have their minions doing the detail-oriented work. But apparently this isn’t the case with my clients.