Occasionally, Fake Steve Jobs has something insightful to say. And it’s not too surprising, since there are (I’m sure) millions of us out here who think the same way…but FSJ is pretty articulate, whereas many of us aren’t so much. Today, it was about the dinosaurs who run the entertainment industry, a topic that’s come up a lot in the last few years. And sweet mother of christ, I hope the frequency of the topic means change is in the wind.
The February press release by the Real Steve Jobs, Thoughts on Music, was a nice, big, wide-open “open your fucking eyes” message to the entertainment industry, written in pretty much the best scathing-yet-not-over-the-top diplomatic tone I would imagine possible. In the intervening time, I’ve also seen posts from Roughly Drafted, Fake Steve Jobs, John Gruber, and several others I can’t recall now. And, of course, Apple Inc. sent a big “fuck you” out to NBC just last week, because of disputes over pricing and “anti-piracy” bullshit. It’s clear that key players are calling for a widespread paradigm shift, across several huge industries.
True, I’m living in Silicon Valley, and it’s likely that I’m just witnessing a bit more elightened, connected and forward-thinking discourse than the rest of the country is seeing…but I’m hearing it, and I’d like to spread the word.
Something FSJ touched upon today stood out from all the rest. The concept of content producers and artists gradually switching over to new media distribution channels and cutting out the middle-men (the big networks). The ways in which network TV does business are completely outmoded. None of it makes any sense anymore, but it’s just the way it’s been done for SO LONG, that people just aren’t willing or able to move away from it. And, of course, who has the money? Where would the producers of Heroes get the money to produce their show, if not from NBC itself?
And here’s where I step into unfamiliar territory. I don’t know much about this shit. But…I live within about ten miles of some of the richest Venture Capital firms in the world. I went to the opening ceremonies for a recent venture capital summit in the valley, and I work on a website in the valley that discusses VC issues very frequently. Why is it that the entertainment industry can’t begin a mass-exodus to a new mode, one which relies on venture capital? Maybe I don’t fully understand the current funding market in the entertainment industry, nor the VC market in general…but doesn’t it seem like there should be an answer in there somewhere? Large-scale funding is available for things people care about.
Get funding for your project by pitching it to potential financiers, set up your own collaborative network among all the industries that are necessary for producing your project, and figure out a way to distribute your shit in the new media channels that are being fast-adopted all over the world.
I know I sound pie-in-the-sky, and that I’m dreaming of grassroots uprisings against Goliaths that may be too big to topple…but man, it’s just no good the way it is. News has been ruined, entertainment has been ruined, edu-tainment has been ruined, pretty much every media outlet has been ruined, and there are SO many people in the world who are mad as hell, and not gonna take it anymore. So, why are they taking it?